Leadership Spotlight: HPS Supports Hispanic Leaders Pursuing Leadership New Mexico
The Hispano Philanthropic Society (HPS) is proud to celebrate two remarkable members of our community, Amanda Armenta and Beverlie Frazier, who are representing HPS as participants in the Leadership New Mexico Core Program. Through this initiative, HPS continues its commitment to investing in Hispanic leadership and supporting the growth of changemakers shaping New Mexico’s future.
Both Amanda and Beverlie embody the HPS mission—empowering and connecting the Hispanic community through leadership, service, and philanthropy. Their journeys in Leadership New Mexico highlight not only their professional excellence but also their deep dedication to advancing opportunity and equity across our state.
Amanda Armenta: Leading with Heart and Purpose
Amanda joined the Hispano Philanthropic Society Council in 2024 and quickly became an active leader, championing Hispanic leadership from cradle to career. Her extensive professional background includes two decades in human resources with T-Mobile, teaching at UNM’s Anderson School of Management, and serving on numerous boards and councils focused on education, mentorship, and family well-being.
Her passion for community impact extends beyond her professional life—Amanda has served in leadership roles for the Family Friendly NM Business Leadership Council, CNM Education Foundation, and the Hispanic Scholarship Fund, among others. She is also a long-standing advocate for maternal mental health, leading Postpartum Support International’s New Mexico chapter and organizing statewide training and community events.
Reflecting on her early experiences in Leadership New Mexico, Amanda shared,
“Our class has had one session together so far, but the entire session was valuable. The composition of the class is remarkable, and I can’t wait to get to know all of the leaders even more. I appreciate everyone’s authenticity, vulnerability, and encouragement.”
One of the program’s most memorable challenges for her came during a high ropes course.
“We all had the opportunity to jump out of perfectly good 30-foot trees,” Amanda said with a laugh. “I was very nervous for these challenges but found that I was surrounded by a group of people that believed in me. I’m so impressed by everyone’s willingness to learn about our state and make it better.”
The program’s design also fosters rich relationships among participants.
“Some of the networking happens by design through discussion groups, tours, and social events,” she explained. “But there’s also this organic networking happening between sessions. We share connections, celebrate successes, and run into each other at community and industry events. New Mexico is a big, small town, and it’s clear we have a lot in common and a lot to learn from each other.”
Amanda sees her Leadership New Mexico journey as a continuation of her lifelong commitment to service.
“I’ve always been community-minded, whether in my professional roles or volunteer roles,” she said. “These experiences will teach me more about my beloved state and introduce me to others who are just as motivated to make it the best place to live and work.”
As for how this experience might shape her future, Amanda shared,
“I’ve learned that you can’t really predict where your career will take you. I spent two decades as an HR leader and assumed I would always do that. Now I find myself connecting employees and my organization to the broader community—and I love it. While I can’t predict where my career journey will take me, I’m confident this experience will help prepare me for whatever comes along.”
Beverlie Frazier: Empowering Community Through Connection and Collaboration
Beverlie Frazier, Business Development Director at KRQE Media Group, brings over 30 years of experience in marketing, sales, and business development. Her work focuses on helping businesses and organizations tell their stories and connect authentically with the local community. Known for her creativity, collaboration, and integrity, Beverlie has built a career defined by trust and impact.
A dedicated community leader, Beverlie has served as Past Chair of the Hispano Philanthropic Society, Secretary and Board Trustee for the National Hispanic Cultural Center Foundation, and Development Chair of the National Institute of Flamenco. Her leadership has strengthened the missions of these organizations—advancing Hispanic arts, culture, education, and philanthropy across New Mexico.
In 2025, she was recognized as a Women of Influence Honoree by Albuquerque Business First, honoring her decades-long dedication to mentorship, education, and empowering future leaders.
For Beverlie, Leadership New Mexico has been a deeply meaningful and transformative experience.
“Every aspect of the program was incredible,” she shared. “But the experience that stands out most was the high ropes course—climbing trees, walking across tightropes, and jumping from the top to catch a trapeze. It was frightening, challenging, and outside of my comfort zone. I had to trust people I had just met, all who encouraged me to take the next step and helped guide me every step of the way.”
For her, that challenge became a metaphor for leadership.
“I witnessed how powerful encouragement and teamwork can be,” she said. “Even those who were terrified of heights pushed past their fears because of the support and encouragement around them. Trust is the foundation of leadership, while encouragement and positive coaching to take the next step are key ingredients.”
Beverlie’s experience has also expanded her network in powerful ways.
“Leadership New Mexico has connected me with leaders from across the state and from lots of different industries,” she explained. “It’s expanded my network in ways I never expected. Beyond professional connections, I’ve built genuine relationships with people who share a passion for making a positive difference in our community.”
Her takeaway so far has been a renewed appreciation for understanding and collaboration across sectors.
“Learning about the key issues impacting our community enhances my perspective about the work that needs to be done to elevate our state,” she said. “Our first session focused on legislative finance; I learned so much about the bipartisan process—it made me want to go back and learn more.”
Looking ahead, Beverlie plans to apply her Leadership New Mexico experience to her continued work in media and community outreach.
“I plan to develop community outreach initiatives and collaborate with other organizations to share stories, create awareness, and inspire action that drives meaningful change,” she said. “This program has given me a deeper awareness of the issues facing our state, an expanded network of colleagues and friends, and valuable leadership training—all of which will positively influence my career moving forward.”
Investing in Leadership for New Mexico’s Future
Through the support of the Hispano Philanthropic Society, Amanda and Beverlie are part of a statewide network of leaders dedicated to building a stronger, more inclusive New Mexico. Their journeys reflect the essence of HPS’s mission—to uplift, empower, and invest in Hispanic leadership that creates lasting impact.
As Amanda and Beverlie continue their Leadership New Mexico experience, HPS celebrates their achievements and looks forward to the ways their insights, connections, and inspiration will continue to strengthen our community.